Bert Healy from Annie: “You’re Never Fully Dressed Without a Smile”

Bert Healy from Annie: “You’re Never Fully Dressed Without a Smile”

My son and I were in Annie over the weekend, and I played Bert Healy, the host of the Oxydent Hour of Smiles. He sings “You’re Never Fully Dressed Without a Smile.” Yeah I bought a Barber Shop hat (Skimmer) but the director wanted me in this little baseball hat. The video is annotated to…

| | | |

How to Create Killer Online Video for Marketing

Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin.  I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…

Top 10 Stats About Online-Video Usage and Advertising for 2016 and Beyond
| | | |

Top 10 Stats About Online-Video Usage and Advertising for 2016 and Beyond

What do you need to know about online video for 2016? Here’s a convenient “round up” for your viewing pleasure. Mobilization. Mobile advertising is growing 66% and desktop is just 5 percent. What’s interesting to me is that 36% of our time is spent on TV, and 39% of the ad spending is there. But…

viral, marketing, horror, movie, prank, youtube

Possessed Baby Stroller Prank: Screamingly Good Viral Marketing

Hear a baby crying in a stroller in NYC? May want to let that pass. Could be a devil baby that contorts itself and pukes. In this particular case, it may be a robot designed by the folks at Thinkmodo for another horror film promotion (remember the Carrie telekinetic prank in a NYC coffee shop?)….

Bank of America is Your Sweet But Senile Grandmother on Twitter

Bank of America is Your Sweet But Senile Grandmother on Twitter

Digiday writer Saya Weissman lists Bank of America in the top-5 brand fails on Twitter, and I just had my own amusing experience with the bank. Today’s lesson for brands is simple: while it can’t hurt to integrate your customer service help desk with your social media efforts, you probably shouldn’t have customer service reps…

Poor Man’s SONOS: How To Make a Badass Bluetooth Audio System from Amo Box and Old Radio Shack Speakers

Poor Man’s SONOS: How To Make a Badass Bluetooth Audio System from Amo Box and Old Radio Shack Speakers

Who needs the fancy Bose Soundlink Mini Bluetooth wireless rechargeable speakers? Or your fancy SONOS systems? Here’s my morning project… a do-it-yourself semi-portable amplified Bluetooth speaker system made out of my grandfather’s amo box. If you already have a pair of decent speakers, this system will set you back exactly $44.84 and give you sound…