YouTube has agreed to pay licensing fees with the National Music Publishers Association (NMPA), which represents about 3,000 independent music publishers (LA Times). This deal is consistant with Vevo’s success, the significant percentage of music videos topping “most viewed charts” and the all-new YouTube.com/music (see promo video). YouTube, friends, is your new radio station, MTV, iTunes, Pandora,…
So we’re visiting the shore yesterday. And I used to refer to the Jersey Shore as the beach covered with needles, based on a news story from years ago. But yesterday I couldn’t help mistake many girls at Point Pleasant, NJ, as “Snookie.” In fact I kept half-jokingly telling my wife I spotted Snookie, when…
This is a rare post, and I’m not sure I should share this since someone may steal the idea. But I established this blog to “open source” what I’m learning as the only career marketer who is a prolific YouTube presence. Plus I think the idea is less valuable than the crafty execution. Here’s my…
I heard rumors that MTV isn’t going to renew College Humor, but I quite like the Pranked show staring Amir Blumenfeld and Streeter Siedell (haven’t these guys heard of friggin’ stage names)? The College Humor brand is strong, and the web content is exceptional. But for reasons I can’t explain, this stuff doesn’t transfer to…
In a spoof of MTV Cribz, LisaNova takes you through her teen cribz with her “giant ugly bitch face” friend Jasmine (Kassemg with a remarkable ability to stay cross-eyed). Lisa Donovan is showing MadTV (a show that had her for only four episodes) that she is having the last laugh. This episode of the new…
Jake Fogelnest, VH1, Sirius, MTV, SNL writer, puts his phone number on the Internet
If you think you have the worse job in the world, imagine working for Viacom in the public relations group. The organization has decided that, above all else, it must fiercely protect its copyrighted material. A worthy cause when your core asset is not your people, but your family of brands, movies and shows. But…