Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
The New York Times writes another “web video is a losing proposition” article, and boasts countless of examples of overbaked web series that lost their shirts. I think Squeegees is a perfect example of the problem with online video and monetization. Writes Brian Stelter: “Squeegees,” a 10-episode series by Stage 9 (a digital subsidiary of…
It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model: On July 31, 2008, we plan to discontinue the Pay…
Kyle from Southpark puts it well in this 30-second clip from “Canada on Strike.” The clip’s called “The Promise of Future Revenue.” Thanks to Jan for finding it. Boy I’m sure glad that’s over with. Me too. Yeah, but you know I learned something today. We thought we could make money on the Internet. But…