“Online Influencers” Definition: TechCrunch vs. Fast Company; 4Chan’s Moot Photo Faked.

Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…

On YouTube, Popular and Good Are Different

I would have predicted that by April 2010, YouTube’s “most popular” videos would be consistantly good. In fact, however, we’re seeing some all-star talent like Mediocrefilms and BlameSocietyFilms getting far fewer views than they would have a year ago. And we’re seeing some YouTube channels ranking consistently on YouTube’s most-viewed and most popular sections that are (how can I put…