When it comes to new-media news today, lots of rivers lead to the ocean. Steve Rubel (Micropersuasion) told me about this phenomenon two years ago when we hired him to speak at Johnson & Johnson, but now I’m seeing it first hand. I get all my news about cool stuff from you guys- the brooks…
Watch Daisy Whitney (New Media Minute) discuss advertising and content in this “Why You Suck at Photoshop” and ask yourself why Whitney isn’t doing a broadcast television show. Pick only one answer that best answers the question. She doesn’t aspire to television. That’s what her old married friends do, and they hate their jobs. There’s…
Pay attention now, online-video and advertising peeps. This lil’ blog post is going to be on the final exam. It might even spawn a trade article and a new business. Search engine marketing (SEM) is big business today, with agencies charging retainers to help websites rank high on search engines (increasing qualified traffic) and help manage paid advertising….
I’m going to give you a free social-media makeover here, folks. I may not live in social media Heaven, but I’ve had a few “follow the bright light” moments, and have returned with some important messages from Above. First- get on Twitter. Microblogging short sentences from the web or your text-enabled phone may seem pointless,…
Oh you stupid marketer. I can’t even believe you found this blog post. You’re so stupid. I can’t even help you right now. But Chris Brogan can. He’s got a list of 50 ways a marketer can use social media. Why don’t you go read it so you can make sure you don’t accidentally do…
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
I met the Marketing Diva (Toby Bloomberg) at a Cox Communications event. She pulled out her Flip cam and asked me to define social media. So I gave her a quick answer. Then along comes “The 60 Second Marketer” and packages this spontaneous clip into the following video called “What is Social Media.” Suddenly, my…
Do you know that sickening feeling when you realize something important is happening via social media, and you don’t know where to start? You may call me a Neanderthal, but I like to think I’m a “medium-fast follower.” So here’s my social media “Keeping Up With the eJones” history (at a Glance): In 1991 my…
I’ll be moderating a panel for Streaming Media East tomorrow (Tuesday, May 20) at the NYC Hilton. The topic is “Creating and Promoting Amateur and Viral Videos” (A103) 1:45 PM – 2:30 PM The session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and…
It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model: On July 31, 2008, we plan to discontinue the Pay…