I’ve been writing a bit about currated content, and now I remember when this caught my attention. Daisy Whitney reports on Hitwise’s Bill Tancer (author of Click) and how he answers the question: What are the people who were early adopters of Facebook, Twitter and YouTube doing NOW? Hitwise tracks tens of millions of people…
This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…
WVFF Guest Blogger Hank Green There seem to be two camps on this debate. One half says that the internet is going to kill television, the other says that the internet is going to make television much better and even more profitable. It seems that we’ve learned nothing from centuries of media outlets becoming less…
I recently told a few hundred Canadian marketers that their social-media expert should be an improv comic, an insight that hit me during my all-night roadtrip to Toronto. Moments later, one former improv comic (from Freshed Baked Entertainment) confided at lunch that he’s using his improv experience to help brands create entertaining content. This notion…
If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…
This absolutely is my favorite video of 2009. I’ve watched it at least 25 times, and my family is going crazy. Meet “Auto-Tune the News,” and this recent clip: “Murdered with a Spoon.” (Lot of details about the creators below). Isn’t it just so perfectly imperfect!? Do you walk away singing the intro melody over…
Wowzer. Fist fight between members of the media and a neighbor of Balloon Hoax’s Richard Heene. Could this story have any more layers of intrigue?
Before I start my rant, let me point to a copy of the YouTube video featuring Falcon “Balloon Boy” Heene and family (as seen on Wifeswap). I suspect you may be seeking that. In my opinion, today Twitter became CNN (in the same way CNN’s coverage of Jessica McClure put it on the map). In…
Online video and rich media create a new model for storytelling and advertising that immerses audiences.
Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…