It’s been a very long time since I’ve discovered an article about online video that made me shout “Amen.” Courtesy of ReelSEO, here’s “Three Types of Online Video for Business.” I especially like this visual below (the chart not the head shot, mkay). It helps simplify the relationship between the location of a video and…
If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…
I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…
Online-video marketing speaker
Best Blogs and Websites about Online-Video Marketing and Social Media
I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer. Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring…
Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…
I don’t often quote press releases, but this release by Vmatrix is quite accurate: Two hottest trends in online marketing – streaming video and video SEO – will take off in popularity in 2009. According to online marketing studies, Google’s universal search algorythms, which allow multimedia to appear in search results along with web page…
Thanks to SomeCallMeJim (a WVFF tribe member), who helped summarized this BeingPeterKing novel about what the future holds for social media. Indeed this 23-page “Social Media Predictions 2009” article should be required reading for marketers… whether they’re concerned about Google buying Twitter, or whether they want to know what to do about “accidental” spokespeople versus…
When I worked for Johnson & Johnson, I was charged with reviewing the “eDetailing” space and helping J&J pharma brands determine if/how they should use eDetailing. (eDetailing was a way for marketers to educate physicians without barging down their office doors with pharmaceutical reps). This idea was not well understood by leaders who had sold…