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FREE “Cliff’s Notes” of My YouTube-Marketing Book

So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…

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Weirder Book Comments Anyone?

So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…

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The Problem With Predicting the Future of Online Video (and the magic of marketers)

Ladies in gentleman, in this seminal post, I shall speak to you not as a video entertainer but as a student of psychology, a practicioner of marketing, and a former magician (age 10). Watch in awe as I explain why our human species has trouble predicting the future, why some of my online-video foresight has…

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Want Your Ad to Go Old-Spice Viral? You’re More Likely to Develop Abs Like Isaiah Mustafa.

When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…

Even Water Heater Installations Can Be Interesting

Leave it to Greg Benson (mediocrefilms) to make a water-heater installation interesting… with sophomoric pranks and a bikini dancer. And Fast Water Heater stumbles into more effective use of online video than many leading consumer-packaged goods, hotel and technology brands. I spoke with Benson last night, and he wasn’t paid for this. But as a marketer,…

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Yahoo Begs Marketers to Put TV Commercials Online. I Puke But Understand.

(Half the fun of this post is the hyperlinked videos to punctuate the copy). Below is an ad from a trade magazine, where Yahoo let’s advertisers know their television ads can move online. My immediate reaction (after I puked and rinsed my vomit) was that Yahoo is basically teaching advertisers and brands to annoy its…

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Online-Video Marketing That… Doesn’t Feel Like Advertising

GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…

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FEAR!

Welcome WVFF Guest Blogger David Meerman Scott, author, speaker, guru Every day, I run across FEAR of marketing on the Web. We’ve got to work together to help people overcome this fear in 2010. Fear comes from bosses who insist on calculating the ROI of the marketing based on sales leads and press clippings. Fear…