The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…
Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…
I met the Marketing Diva (Toby Bloomberg) at a Cox Communications event. She pulled out her Flip cam and asked me to define social media. So I gave her a quick answer. Then along comes “The 60 Second Marketer” and packages this spontaneous clip into the following video called “What is Social Media.” Suddenly, my…