| | | |

Who is the Target Lady?

Target’s Black Friday campaign staring Maria Bamford spawned loads of “word of mouth,” and captured AdAge’s attention by ranking #2 on the AdAge Viral Chart with more than 1.5 million views in a week. Sure that’s still far below my definition of “viral video” (I’m thinking the new definition is 4 million views in a few…

|

How Will The Mainstream Laggard Audience Navigate Online Video?

I originally titled this blog post, “PopTub: Does it Suck or Rock.” But then I realized PopTub is about a bigger issue. But first, let me set the context. Last Friday I wrote a post about PopTub and said I wanted to appear on it. Today that wish came true (see below). Now I just have…

Maria Sansone Made me a Yellow Pages Video

So in this recent video discussing amateur versus pro content, I mentioned Maria Sanson. “Maria Sanson… she could read the yellow pages and it would amuse us.” Showing that someone has either read “How to Get Popular on YouTube Without Any Talent” or is a quick learner, Sanson replies almost immediately with this piece. Stay…