comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader). Some interesting statistics from…
A few years ago, a video could be considered “viral” if it hit a million views. Now I’d like to propose a more stringent definition, and tell you that President Obama meets the criteria. A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period. So Obama…
Why has America’s Funniest Videos (AFV) not died in 20 years even despite the age of “instant gratification via YouTube”? How does AFV manage the logistics of culling through massive amounts of user-generated clips? How many clips does AFV producer Vin Di Bona own? Why has no other show or format “cracked the code” of…
comScore today announced that in the third quarter of this year (3Q 2010) about 1.3 trillion Internet display advertisements were served to people in the U.S. (a 22% growth from the same period in 2009). We were too lazy to register to download the report, but not so lazy as to avoid making “wild, unfounded…
How many views does it take for a video to be defined as going “viral”? It’s not 1 million, and it’s not 2 million… read on. I’m a big fan of Smosh’s Teleporting Fat Guy (see original video seen more than 4 million times). So I was thrilled to see the adorable chubby guy return…
When I think about uploading a video to YouTube, I envision five audiences: The people I know in online video- fellow creators and members of the online-video community. Permanent record: is the video going to be a tattoo I might regret? Will it cause my kids or family any embarrassment that I haven’t already inflicted? The folks…