Years ago, when I was on a YouTube tear, I was posting daily videos. Most people discouraged this behavior, arguing that I should focus on quality not quantity. While both are important, I’ve let frequency suffer in pursuit of the elusive “good” video that people would share and view. After Trippy’s wedding I decided to…
Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…
If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…