Prompted by Google’s statement that YouTube vows “quicker, tougher copyright enforcement,” ReelSEO’s Grant Crowell tackled this issue on a listenable podcast titled “YouTube Copyright Tips,” with the help of David Michail and Daliah Saper (check 5-minute mark of this video to hear Saper’s illuminating story about what I’ll call a “social-media impaired judge”). Crowell’s got a…
This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…
Copyright Law is probably the most misunderstood of all law pertaining to copyrights. I wrote that myself. So it helps to get some guidance from Mark Levy, who specializes in intellectual property law, and wrote a piece on “What’s Legal: Producer’s Rights” in a recent issue of VideoMaker. The least you need to know: Copyright…