Models for “Signing” YouTube Creators; Tips for Advertisers, Studios & Stars

Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…

| | | | | |

A Plea for Videos Featuring On-Air Talent Rants & Outtakes

Dear production team, For years you’ve quietly enjoyed that old Beta tape packed with outtakes of your abusive talent — sharing it only with select friends after dinner (and a cheaper version of the beer your talent drinks on his bloated network expense account). Now you’re seeing your production-crew comrades upload clips of nutcase anchors…