iJustine Gets Philanthropic and Fluid

iJustine, the YouTube star and graphic designer, is holding a contest to benefit Charity:Water. Check out the 2011 version of a press release (here), by MASScanvas — a new type of online graphic design contest. “Creating synergy among celebrities, designers and charities, MASScanvas aims to inspire a community of creativity and philanthropy – Design with a…

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Dr. Who BBC America Campaign: I Love It When A Plan Comes Together

As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…

iJustine Gets Killed in Criminal Minds: Episode “Middle Man” (season 6)

I’m a huge fan of iJustine (Justine Ezarik), and we did a video a few years ago when (believe it or not) I had twice the subscribers as her. Now she’s appearing in Fast Company and on a recent episode of Criminal Minds (the episode is called “Middle Man”) so I’m exploiting it of course….

“Online Influencers” Definition: TechCrunch vs. Fast Company; 4Chan’s Moot Photo Faked.

Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…

Ashkan Karbasfrooshan’s Magical Money Pyramid

WatchMojo CEO Ashkan Karbasfrooshan has written a series of smart articles about online video in TechCrunch, and here’sKarbasfrooshan’s recent “How to Make Money from Online Video.” TechCrunch is totally working my content corner, and if I had a pimp he’d comb his afro and kick Michael Arrington right in his man crunch. In fairness, Arrington wrote about…

Real Comedians React to Unknown YouTube Stars

Per my UncleNalts vlog…. check out a great satire on YouTube “stardom” by Jessica Kirsin, a “Last Comic Standing” comedian who has appeared on Leno, created the hysterical “Snack Time,” and has a reality show in the works (see trailer). In something I cherished and never seen before, this video shows Jessica interviewing well-known comedians at…