The New York Times wrote recently about the first video ever posted on YouTube. Here’s Jawed Karim telling us that he’s standing in front of the elephants. Further, he explains that the “cool” thing about elephants is that they have really long trunks. Karim would later update his video to show an annotation that points…
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
A special video for you WillVideoforFood subscribers, and the secret members of the UncleNalts family. How to scam your way to saving money in college (and beyond). Some of my tips to help you waltz along life without playing by the rules of everyone else (okay that was a joke). How to save money, sneak…
How to get famous via online video and make money
My 8-year-old son asked for help putting on his calculator watch this morning. He joked that he might use it during tests, and I quietly told him it might be a big mistake. His eyes perked up. “Why, dad?” “The alarm goes off… it’s really embarrassing when the ‘cheating alarm’ goes off.” He smiled, realizing…
This is one of few scripted videos I’ve done, and it’s kinda a social commentary on war… with a twist. We were actually reading our lines, which were taped behind the Sea Monkey container. The observant viewer will notice that the Sea Monkey container was devoid of brine shrimp. I had to shoot some b-roll…
In one of its most underwhelming functionality changes in the past decade, YouTube now offers captions. Qui donne une merde? You’ll need to look for it by clicking the arrow button and selecting “captions” but it probably won’t exist in your language. That’s because the creator has to use special software and can only translate…
While we’re precluded from revealing specifics about YouTube revenue, it’s now becoming more common for YouTube “partners” to know what others are making. While the CPM (cost per thousand views) once seemed to have settled, the creator income fluctuates wildly. As noted in this chart, the month of May took a nose dive for me–…
For the last few videos I’ve uploaded to YouTube, I’ve discovered a disturbing trend. The default thumbnail (image that represents the video) isn’t predictable. YouTube appeared to be departing from the model of using the center frame and the 1/3 and 2/3 frame. At the risk of spreading potential Twitter rumors, a little birdie says…
It took me quite a bit of research via Adwords (advertisers buying ads) and Adsense (publisher tool to make money) to discover how to buy ads on YouTube. If you want to place an “Invideo” ad (one that sneaks up along the bottom) or other ads, you’ll need a lot of money. According to Google’s…