A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…
I met recently with Steve Rubel, who Business Week once called “the all-knowing thumper in a forrest of bambinos.” He’s dumped his Micropersuasion, but still posts on SteveRubel.com. Steve asked me what I knew about video and SEO, and prompted this succinct 101-post on “how to use online-video to crawl your way to the top…
One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest. But how do you find the how-to video you need “just in time”? First, you…
How to get famous via online video and make money
How To Grow Grass in Someone’s Keyboard Uploaded by Howcast
How to give the best presentation (using Powerpoint) that your audience has ever seen
What’s the difference between a CharlesTrippy and MrSafety video and the rest of us? They use good lighting, and adjust the video for that film look. Both are very willing to share their tips, so I’ll post them soon. In the meantime, YouTube is a treasure trove for “how to” (DIY) videos on using advanced…
Here’s a simple way to increase your subscribers on YouTube I just discovered (see my free eBook called “How to Become Popular on YouTube Without Any Talent” for more). I can’t prove this works, but it’s fairly obvious it should. It requires that you have at least one video that continues to get a lot…
This is one of few scripted videos I’ve done, and it’s kinda a social commentary on war… with a twist. We were actually reading our lines, which were taped behind the Sea Monkey container. The observant viewer will notice that the Sea Monkey container was devoid of brine shrimp. I had to shoot some b-roll…
When PR Pro Laura Hart (Beck Media & Marketing) contacted me in early August about how-to video site “Wonder How To,” she suggested a WVFF blog post on top video sites, and told me her client’s website had 145,000 videos. I was impressed with her pitch (she had bothered to read the blog), and promised…