When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…
Sometimes it’s the laughing that makes a video. Try watching this the first time with the audio off. Then watch it again. The genuine laughter makes it funnier. http://view.break.com/564598 – Watch more free videos
If anyone tells you they know what will go “viral,” they’re lying. We all know the general rules: short, comedic, shocking, funny, sexy. But even those of us immersed in this space are surprised about what we think will go viral (like “Filthy Little Lemon” or “YouTube is My Wife“) and what viewers actually like….
Here’s my video about LisaNova (a prominent YouTuber that broke her streak of sketch comedies by vlogging). I fake an accident in my Toyota. And how appropriate. A Toyota ad right there. Maybe it’s time to buy a Corrolla. Any discounts if I promise to show it on camera?