YouTube puts Yahoo and even About.com for the most intrusive ad campaign in the history of online-video advertising: Kung Fu Panda 2. While it’s not exactly consistent with Google’s ad model (subtle and relevant) it wins a few points for creativity. And hey… What would YOU do to market this Dreamworks sequel? http://mashable.com/2011/05/11/kung-fu-panda-2-youtube/
So PC Magazine’s like “here’s the new AOL redesign.” And Kara Swisher, now with Cnet, is like “oh no you dint. here’s the real new AOL redesign.” Then WVFF is like, zup y’all… I’ve got the REAL AOL redesign as an ass-clue-sive. Hot, snap, sizzle.
AOL debuted a revamped homepage this week, with a greater emphasis on video. Says PCMag: The new site is also very video-heavy. “AOL Daybreak” is a hosted morning news round-up, and “The Light Box” is an in-page video player featuring content from AOL and its partners. In the “Editor’s Picks” section, the site showcases the…
Take a bold YouTube homepage-takeover advertisement like today’s “Flu Has Cooties” campaign then toss in this ridiculous disclaimer: “MedImmune has no control over the video content on the YouTube homepage.” What do you get? Shit. Without that insulting disclaimer, I might have sailed right onto the Flumist page, learned about a flu vaccine that comes…
Curious about the different ad formats available on YouTube? Here’s a video by Product Marketing Manager Rick Silvestrini, in which he answers common questions (frequently asked questions or “FAQ”) about how ads work — it’s posted today on YouTube’s YouTube channel.
I’ve often said that you need to logout of your account to see what YouTube really looks like, since that’s what the majority of viewers are seeing. Let’s look at one of last year’s last Archive.org homepage screen shots of YouTube, and compare it to today’s. Some differences: 2008 has lots of white space and…
The power of YouTube’s ability to commercialize is not based on the homepage, but “The Secret Sauce.” Here’s a glimpse into it, and what you can do to advantage yourself.
This week we saw YouTube pushing its homepage advertising to a new level, selling Lionsgate (“The Haunting in Connecticut”) both the masthead and the standard right “box unit” for a new unit. It’s called the “cross talk” ad, which is a lovely name for it. It really does have a nice effect (from a marketer’s…
How’d you like to be the programmer that gets a call before 9 a.m. Pacific time, and someone’s yelling about how the YouTube homepage isn’t loading correctly? Your hangover swells as you hear the barking shrill of a panicked voice say something about the logo missing. Would you kinda feel like the guy in a television…
Madonna aint acting like a virgin on YouTube. While other stars have fumbled in their attempts at the largest online-video site, Madonna gets 5 stars for her homepage video. Why? We imagine this video was featured by the advertising department (likely a paid promotion for her new album “Hard Candy”). And although YouTube editors may not…