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Research Suggests Web Video is As Good as Television, and Viewers Are Ages 18-34.

ByNalts

Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…

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The Best of Cats on Skateboards (YouTube Advertising)

ByNalts

It’s the biggest myth of online-video advertising. If a brand advertises on YouTube it will appear with consumer-generated media that includes such content as cats on skateboarders. TVweek’s “New Media Minute,” hosted by Daisy Whitney, featured a recent interview with YouTube’s Jordan Hoffner to set the record straight (via WebVideoReport). Naturally I couldn’t resist a…