What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…
I’ve been writing a bit about currated content, and now I remember when this caught my attention. Daisy Whitney reports on Hitwise’s Bill Tancer (author of Click) and how he answers the question: What are the people who were early adopters of Facebook, Twitter and YouTube doing NOW? Hitwise tracks tens of millions of people…
At today’s iMediaConnection “Breakthrough Summit” in Vegas, Hitwise’s Bill Tancer (ilovedata.com) told hundreds of leading marketers about three trends based on research of “early adopters.” Tancer will release the data this week on his blog, but here’s what matters: Tancer developed three classifications of “early adopters,” in part by isolating the people who began using…
YouTube proves that Hulu’s content is no match for its distribution and locked audience size
The power of YouTube’s ability to commercialize is not based on the homepage, but “The Secret Sauce.” Here’s a glimpse into it, and what you can do to advantage yourself.
Hitwise reported recently on the dramatic growth of online-video viewing in the UK. Time to start faking a Brittish accent in my vlogs. The most interesting part of this, for me, is that YouTube’s total traffic is higher than the next 10 properties combined. And YouTube’s 69% share of the top 10 is followed by…