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Big Brands Tap Online-Video Stars

I’ve written before about Hitviews, and I’ve been working with the company on sponsored videos. This report (see video) by ABC’s NYC affiliate (channel 7), the most-watched local network in the US. It’s the story of how Hitviews co-founder Caitlin Hill (theHill88) and veteran network executives are turning online-video stars into promotional vehicles for large…

First Online-Video Star Receives Medal of Honor by NYC National Arts Club

Caitlin Hill, known online as TheHill88, received NYC’s National Arts Club’s prestigious “Medal of Honor” this week (see press release which I just finished toiling over because I’m consulting with Hitviews. The 20-year-old Australian video creator joins former medal recipients Tennessee Williams, Arthur Miller, Leonard Bernstein, Salvador Dali, and Martin Scorcese. Three US Presidents have…

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Marketers Tap Online-Video “Stars”

As you regular readers know, this WillVideoForFood blog is designed for three audiences: online-video creators who aspire to generate income from their work, marketers, public relations firmsĀ and advertisers looking to access the most visceral form of social media: online video (in a way that’s neither a “viral video gamble” or as uncontrollable as “consumer generated…