Busted: “Hacking Times Square With iPhone” Is Deceptive Film Promotion

Take it from the author of “Beyond Viral,” dear reader. Viral video is like fire. It can create a toasty fire or get people burned. Today we learned out the Times Square billboard hack video was part of the campaign for the film, Limitless. The deception was the brainchild of the viral-video maker “ThinkModo,” according…

Grimace Spotted in Background of Rocketboom’s Meme Report

Rocketboom tapped some of the PhDs of the meme world, asking the greatest minds from ROFLcon about what makes a meme go meme. Only the most observant and cerebral viewers of this in-depth Rocketboom report (hosted by Caitlin Hill) will notice that McDonald’sĀ Grimace walked by. Grimace, once thought to be evil, was dismissed from the…

Why Online Video is More Like Radio than Television

Walter Sabo, Hitviews founder and former radio maven, makes it more apparent why radio people seem to have adapted more naturally to online video than television people. At first I thought it was simply that the radio people saw their boat sinking sooner than television people (some who vary their whistling melodies and choose a…

First Online-Video Star Receives Medal of Honor by NYC National Arts Club

Caitlin Hill, known online as TheHill88, received NYC’s National Arts Club’s prestigious “Medal of Honor” this week (see press release which I just finished toiling over because I’m consulting with Hitviews. The 20-year-old Australian video creator joins former medal recipients Tennessee Williams, Arthur Miller, Leonard Bernstein, Salvador Dali, and Martin Scorcese. Three US Presidents have…

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Contrived and Stealth “Viral” Campaigns Still Controversial

A few amateurs created a giant lego ball and videotape their friend dressed as Indiana Jones running from it down a San Francisco hill, where it crashes into a car. Of course the pieces stay intact, and the ball appears to be stryofoam dressed with legos. What’s wrong about this video? We think the fake…