As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…
Just like OTT is the new viral, transmedia storytelling is the new online video. “Transmedia storytelling” is not new vernacular, but we predict it will be the buzzword of 2011… pushing the term “currating” into the archives. I became familiar with the term at a 2010 television/web events in NYC, where large media companies defended…
For you loyal WVFF readers, here’s a sneak preview of the fourth and final Fringe video. It’s my kids imitating Fox’s Fringe, and it’s called “The Talking Hand.” I’m still working on using the film effect (saturation/contrast) without turning some of these shots into silhouettes. The hand was played by a friend of my son, Patrick. Dalton came…
As a result of this Fringe Walter-Bishop song parody video, I had the pleasure of meeting actor John Noble and his fellow cast members from Fringe (a new Fox show I adore). I shot some fun footage with the cast at ComicCon NYC today, and got some parody acting tips from the cast. The actors, their…