Via Larry Kless, here’s Mark Robertson, the King of Video SEO, sharing some tips about video codecs, encoding, and other things we don’t quite understand… but know are important. Until you or your agency are doing all these things as prescribed by Dr. Robertson, we recommend getting all of your content on YouTube. Turns out…
Mkay I’ll provide some recently discovered, cool resources to make your videos suck less in a minute. First I’m going to rant, and you’ll either skip it or find it more insightful than the how-to-make video resources. I once asked a voiceover professional how he got to where he was, and if he had any…
Steve Garfield was vlogging before there were video cameras or the Internet. I’m not sure what that looked like, but perhaps he just stood in front of Boston houses and talked. So it’s worth noting that his new book has a companion website… check out Get Seen: Online Video Secrets. I’m planning on copying his…
If you’re like me, you bagged Black Friday because it’s a horrible consumer experience. I stopped at BestBuy last night, and found myself stressed by the nervous energy, manic customers, and stacks of electronics jammed into the isles. How am I supposed to know if the hysteria over “power deals” are worth the low prices?…
One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest. But how do you find the how-to video you need “just in time”? First, you…
It’s now easy to search YouTube comments without diving into each video and clicking “show all comments.” In a vital move, Google now invites you to search ALL COMMENTS here. Nice job, Google & YouTube. I’ve been begging for this, and with this and the Twitter partnership… you’ve become a real-time engine again. I can…
Some Chinese students developed PhotoSketch, which turns a doodle into a composite photo (via Creativity Online). Want a bear standing on a house with a child? Just sketch them out, and the program takes care of the rest. Here’s the video about the site, which appears so popular it’s not available…
Daisy Whitney gave two examples of companies shifting from a free to paid model. I agree that “training the customers early to pay” is good advice, but I also like other model… give it away for free, then offer meaningful upsells. For instance, I’d probably pay for Tubemogul because it saves me the hassle of…
For reasons I can’t explain, I just spent the past half hour replying to comments about this video… using the word “poop” in each one.
I must have missed this memo, but Google Documents provides a free and easy-to-use survey tool. Here’s a video that explains it, and a crappy how-to video (see link) to help you set one up. However it’s pretty intuitive. Remember the days you’d need to pay for one on SurveyMonkey or SurveyGizmo? Now simple ones…