As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…
If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…
It’s the new opening to The Simpsons, and it’s spreading like wildfire according to Viral Video Chart. And if you’re a Simpsons fan, you can get lots of DVDs at your local Circuit City for 40% off. I passed on them, because I can’t watch the show in my house without the kids gathering. What…
I found this quote interesting, as Liz Stowasky of the “Point Click and Go” show on Fox.com interviewed Michael Buckley (see video) from the WhatTheBuckShow. Stowasky asked Buckley about his plans for the future: “It’s so funny because whenever I do interviews they always seem disappointed when I kinda say I’m happy where I’m at….