Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…
ReelSEO has a nice post about a recent Forrester & Veoh study that characterized the 40% of us “engaged viewers” that watch about 75% of the online-videos. The online-video users, like web surfers, will soon resemble the general population. But for now we’re a unique bunch, and the post has some takeaways for advertisers… advertainment…
Toby Bloomberg, who writes Diva Marketing Blog, asked me recently to define social media. I didn’t have a lot of time to think, okay? But here I am on her blog aside much smarter people. Like Peter Kim Being Peter a Senior Analyst at Forrester Research. And the hysterical David Berkowitz (Marketers Studio), a Director…