Prescript added post hoc: Thanks to Jeff and Jimmer (see comments) for useful tips on solving the AVCHD problems, including this Panasonic white paper. I found this Panasonic white paper about AVCHD and iMovie too. Sony and Panasonic invented a video format called “AVCHD” and I would like now to proclaim it dead. I remember…
Advertisers on YouTube now have an option where they only pay when a viewer engages with the pre-roll ad. It’s a bold way to get digital marketers to move confidently into the medium since, like Google Paid Search, it’s more accountable. Here’s the YouTube blog post about this new format called “True View.” Since most…
Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…
I struggle constantly with the battle between consistency and variety. And balancing the family-friendly image but allowing the adolescent in me free. And this struggle, paranthetically, doesn’t get easier when I catch yesterday’s Doctor Phil (while on the treadmill, so kinda had no other option thank you very much) interviewing people about Facebook photos that…
I’ve lost original video files before, and sometimes even the compressed versions. I’ve had to rip my own video from Revver so that I could own some version, and it’s a horrible pixelation relative to the original file (or even the compressed low-rez version). Now I have a few simple rules to save you from…
The thing that put YouTube on the map was easy file sharing — quick uploads and fast Flash-based streaming. Lately YouTube is experimenting with high definition, which is a slight improvement from the typical squished Flash format. Here are the key things you need to know: It’s in testing, and it’s not perfect. The audio…