I’ve seen YouTube’s power as a community, and occasionally it rallies on behalf of an individual or cause related to health. However I’ve yet to see a health community that’s truly powered by images and video (and involves patient-to-patient peer support leveraging webcams and the Internets). In general, I like when the power of new-technology…
So you know I like to market pharmaceuticals? I know what you’re thinking… commercials complex language and frightening “side effects.” But frankly I’d like to see all ads “fair balanced” like Rx ones. “This Toyota is moving forward, but we didn’t really test the breaks.” Best Buy’s convenience is over-shadowed by its higher prices and…
Take a bold YouTube homepage-takeover advertisement like today’s “Flu Has Cooties” campaign then toss in this ridiculous disclaimer: “MedImmune has no control over the video content on the YouTube homepage.” What do you get? Shit. Without that insulting disclaimer, I might have sailed right onto the Flumist page, learned about a flu vaccine that comes…