Rumble Online Video Site Takes on YouTube. Will Fail.
Rumble online video site takes on YouTube. Goes bankrupt.
Rumble online video site takes on YouTube. Goes bankrupt.
YouTube is about one month into its most significant design change since launch: Cosmic Panda. I have a feeling I know where they got the “cosmic” and the panda.” Let’s look at the redesign, and overthink what it might tell us about YouTube strategy, and what I believe works and sucks (wins/fails). As with other…
Seems that lady who fell into the mall fountain while texting (in a video that went viral, and resulted in her heartfelt news appearances) seems to have some prior convictions on her record… a few retail thefts and a hit and run. At least she didn’t appear to get any shoplifted goodies wet. For more…
Remember the jumping stilts (kangaroo stilts) you may have discovered on YouTube around 2007 (see SMPFilms video)? It’s probably not a good idea to use them to jump over the moving car your dad is driving. Here’s one for the Darwin Awards, Failblog, and “what did you think would happen?” file. Below is a video…
Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
In a very interesting model, the producer of America’s Funniest Videos is bringing an archive of 1970s-present user-generated content to YouTube. And, no, Bob Saget and Tom Bergeron are not hosting, VHS players are optional, and the AFV brand isn’t involved. Thank God. Instead Vin Di Bona (who, trivia here, used some of my 1980s…
Remember we were discussing the new definition of “viral” as about 4 million views in a short period? 22 seconds of last week’s Dallas Cotton Bowl will reach that distinction. Texas Tech’s Red Raiders tried an onside kick in the first quarter of a game. However, Donnie Carona’s kick only traveled 8 yards, and while…
Until today, WillVideoForFood didn’t have a “Greatest Corporate Social-Media Collapse” Award, but it’s now going to the uncontested “winner.” Best Buy, a company once known for its savvy social-media presence spearheaded by Barry Judge (seen below, searching Monster.com for jobs at Circuit City), has gone from great to mediocre to embarrassing… in just a few…
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
Billy Bob Thorton gets angry at a Canadian interviewer and tension is in the air.