Welcome WVFF Guest Blogger Larry Kless 2009 proved the power of video and social media can change the world. We experience the Presidential Inauguration with millions of friends on Facebook. We read breaking news stories from citizen journalists on Twitter. We saw live as-it-happens video on YouTube hours before the stories reached our televisions and…
This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…
Thousands of apples roll out of an NYC subway car. Drives message home with authentic/amateur feel. Big stunt, simple concept. Visually unforgettable. The only thing it ‘aint (as of this writing) is viral. Under 20K views. Posted in 2006 this would be at a million views by now. Show me someone who claims to understand…
At today’s iMediaConnection “Breakthrough Summit” in Vegas, Hitwise’s Bill Tancer (ilovedata.com) told hundreds of leading marketers about three trends based on research of “early adopters.” Tancer will release the data this week on his blog, but here’s what matters: Tancer developed three classifications of “early adopters,” in part by isolating the people who began using…
I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…
If the popular websites were cartoon people, what would they look like? Elontirien on deviantART has the answer below (via ContenttoCommerce). Perhaps nothing is amusing as Dr. Google staring in disdain at his adolescent son/brother, YouTube (shooting the bird with both hands).
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Marilyn, a regular WillVideoForFood commenter, has established a FaceBook fan club of Nalts. Does this legitimize my viralastitude?
Heard of Stickam? It’s a live-video website that allows people to gather in rooms and interact via live webcams and text messaging. YouTubers are especially prone to spending their off-YouTube hours congregating, and it’s always puzzled me. They mostly hang out in Nutcheese‘s room. Then again, I’m not a raving fan of instant messaging, e-mail…