Best Buy Goes Walmart

Business Week wrote about Best Buy’s increasing influence, which worries several major electronics companies (not the least of which are those formerly of Circuit City). Seems Best Buy’s influence is beginning to take a Walmart tone. “We used to call them the 800-pound gorilla,” says the executive of one company that sells televisions and other…

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Ad Blindness and Online Video

The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…