I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…
Yes. Video prerolls are both growing and declining. The good news for viewers is that we saw fewer prerolls. But we saw more “polite prerolls” (option to escape) in Q1 2011 as reported by AdoTube/eMarketer. Since this doesn’t include YouTube data and presumably a small sample of total online-video ad streams it does need to…
Check out Diana, a random stranger on Chatroulette (where two webcams are randomly paired). Little did she know that a personalized love-song and proposal was waiting for her… by DoneRightJr on YouTube. Epic “top comment” below since Chatroulette is notorious for pervs.
Advertisers on YouTube now have an option where they only pay when a viewer engages with the pre-roll ad. It’s a bold way to get digital marketers to move confidently into the medium since, like Google Paid Search, it’s more accountable. Here’s the YouTube blog post about this new format called “True View.” Since most…
Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…