Yesterday I was driving home and spotted a Geek Squad van (Geek Squad is a computer repair division of retailer Best Buy). I thought it would be fun to create a video where I play a fictional Geek Squad hero responding to farcical “help calls,” so I shot some footage of the Geek Squad van….
I posted this video called “Pennies for Tollbooth” nearly 4 years ago (at the suggestion of my friend Peter). It turned up on a recent CNN story about toll takers taking their revenge on people who annoy them. Thanks to viewer Emily from Ohio who noticed it, and told me. I’d otherwise be oblivious. Well-…
I’ve often debated with myself who’s responsible for radical changes in online-video consumption and advertising. Creators? Marketers? Agencies? Media properties? I attended a recent iMedia Connection event, and found out an unlikely decision maker that advertisers and marketers agree will be the real driver of change. Um… you. See the chart below. You as the…