The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…
Who’s that guy in the green shirt dancing in Sprint ads? Well you heard about “double dream hands” guy here first, right? (Heck I even own one of his yellow shirts). Now he’s back with “double dream feet,” which appearance in a Sprint television ad (and, above, as repurposed on YouTube). He’s John Jacobson, and his…
Remember Mark Day? Showing he still cares, he’s jumped on the Double Dream Hands wave with a cat. It’s a rather perfect formula, and an irresistibly inviting thumbnail even before I knew it was Mark’s cat. Cats sell, kids. Forget what your marketing teachers ever told you about cows. To recap the “Double Dream Hands”…
Well apparently I fell asleep on the viral road tour last month, because I completely missed the “Double Dream Hands” mini-meme, which seemed to have peaked in December 2010. This morning I was encouraged by YouTube’s recommendations to subscribe to Fisheloph. The odd name, with the creepy thumbnail was more than I could resist, and I…
What can we learn from the most-viewed “viral” videos of 2010? How are they similar and different from years past? First, let’s take a look at the run-down, courtesy of YouTube and ReelSEO, here’s the list. YouTube has a new trend blog/website that’s worth bookmarking or RSS’ing: YouTube Trends. The BED INTRUDER SONG! (a news clip…