I almost always argue on the side of budget, and frequently write about how to get professional looks on amateur equipment. In the pursuit of “balance” (and to make another futile attempt at affiliate links), here are some reasons to spend more on a video camera. You don’t always get what you pay (very often…
Meet Grant Crowell, a writer for ReelSEO and one of the more social guys of the medium. He’s far better at interacting with his audience than I am, and he’s got some interesting perspectives on redefining “social video.” Check out his article from a few weeks ago (which I meant to share earlier). Here’s Grant’s…
(See 4/13 update below and learn the secret to connecting your Wireless keyboard to an Acer, which you won’t find after an hour on Windows help). You loyal WVFF readers will know that I’ve been predicting the “killer web-to-television online video viewing” device for several years (here’s me wishing back in January 2007 and here’s…
Semantics be important… especially for a relatively novel “space” like online video. For starters, I never much cared for the term “viral” marketing, because it had sick connotation. Like my marketing might make someone sick enough to cough on another hapless patsy. Then comes the term “viral” videos to celebrate the wonderfully horrible videos one…
Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
I met the Marketing Diva (Toby Bloomberg) at a Cox Communications event. She pulled out her Flip cam and asked me to define social media. So I gave her a quick answer. Then along comes “The 60 Second Marketer” and packages this spontaneous clip into the following video called “What is Social Media.” Suddenly, my…
Here’s today’s Bubble Gum Treee Show (featuring Charles Trippy) as it appears after I uploaded an 800 MB exported version from iMovie using all of the fancy specifications he recommends. And here’s another version that was about 20 MB. Sorry I just can’t seem to see a radical difference. Can you? Now let’s try adding…
The thing that put YouTube on the map was easy file sharing — quick uploads and fast Flash-based streaming. Lately YouTube is experimenting with high definition, which is a slight improvement from the typical squished Flash format. Here are the key things you need to know: It’s in testing, and it’s not perfect. The audio…