Busted: “Hacking Times Square With iPhone” Is Deceptive Film Promotion

ByNalts

Take it from the author of “Beyond Viral,” dear reader. Viral video is like fire. It can create a toasty fire or get people burned. Today we learned out the Times Square billboard hack video was part of the campaign for the film, Limitless. The deception was the brainchild of the viral-video maker “ThinkModo,” according…

| | |

Murketing is a New Word. Let’s Use it Correctly.

ByNalts

NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…