Poptart Taps Top YouTube Musicians

Credit to Poptart for tapping the two most-subscribed YouTube musicians: DaveDays and VenetianPrincess, and for taking over the homepage to promote the campaign (exhibit A). Let’s look objectively as possible at this campaign to see what worked and didn’t… The homepage takeover caught my attention first, even though I’m subscribed to both of these musicians…

Minow Catches Sharks: Brett the Intern

How does a guy (Brett the Intern) with 778 subscribers solicit some of the top YouTubers to be in his collaboration? Persistence, patience and a pretty funny script. This video includes cameos by: DaveDays: http://www.youtube.com/davedays ItsBrent: http://www.youtube.com/itsbrent ShayCarl: http://www.youtube.com/shaycarl WhatTheBuck: http://www.youtube.com/whatthebuck (and me)