YouTube Statistics Via SocialBlade

ReelSEO’s Tim Schmoyer interviewed Jason Urgo about his Social Blade, which helps YouTube creators track fellow YouTubers. The website captures public information from YouTube’s API and databases them — to help creators “stalk” top YouTubers, but also see what “competitors” are doing. People are obviously interested in how much income YouTubers earn, and Social Blade…

Online-Video is Looking More Like Television

  comScore’s September data sheds some light on the non Google video-sharing sites, the top ad networks, and the top-1o channels on YouTube, all of which are professional. The biggest takeaway? The Santa María, La Niña, and La Pinta have long since landed and the corn-sharing Indians are being run off the east coast. Professional content (or web…

“Online Influencers” Definition: TechCrunch vs. Fast Company; 4Chan’s Moot Photo Faked.

Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…

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How to Measure Online-Video Advertising: Shaping the Fog of “Engagement”

“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…

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Research Suggests Web Video is As Good as Television, and Viewers Are Ages 18-34.

Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…

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Why YouTube Beats Twitter and Facebook for Marketing

I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…

Hey, Idiot. Missing “View Through” Data on Your Online PR? Don’t Even Read This.

5 extra points to Tealium for remembering I downloaded a white paper, and shooting me a follow-up video (using campaign management tool). Just checked the “earls” and it’s Concentric). Hidden codes in URLs can be so informative. Negative 7 points for making the videos so damned boring… like a a cross between a dull conference…

Most Popular YouTube Stars: Rankings, Stats and Trends

My last post about TheStation made me revisit the most-subscribed YouTube “stars” and channels to see what’s changed. Who are the most-viewed, most-subscribed and most popular people on YouTube? Here are some trends, stats and sources for additional information. First some trends: We’re still seeing YouTube’s “most subscribed” list (more important than “most viewed” because…