advertising | book | Future of Online Video | Google | google video | Making Money | Making Videos | marketing | Online Video | Revver | Search | Video | Video Advertising | Video Business | YouTube
What Does Google’s Acquisition of DoubleClick Mean to Online Video?
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…