I was invited to join a web studio yesterday that provides a fixed CPM or cost per 1,000 views. That means the network promises you’ll earn no more and no less per video view… many of my friends have made that choice. It forced me to examine my current CPM and consider how that might…
Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…
There’s been a lively debate recently among online-video enthusiasts about Google/YouTube’s capacity to sell display advertising. Sales people need different skill sets selling paid-search (automated, measurable, bid-based) versus display advertising (which is less measurable and more like selling television or print). To understand the distinction, see Google’s video; this is something we’ve been exploring at…
Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code…
Stop. Do not read another word before pausing for 15 seconds. Really. Okay. How’d that feel? Chances are you ignored the advice, and perhaps it compelled you to defiantly plunge ahead with more interest. After all, the headline promised 4 generations, and that usually begs the question “what were the first three?” But I made…
I’ve had a few people tell me they click on my YouTube ads to help make me some money. However the ads are mostly “CPM,” or “cost per thousand.” So the advertiser pays a fixed amount (say $20) for 1,000 InVideo ads regardless of whether people engage or not. The clicks do nothing for me….
It took me quite a bit of research via Adwords (advertisers buying ads) and Adsense (publisher tool to make money) to discover how to buy ads on YouTube. If you want to place an “Invideo” ad (one that sneaks up along the bottom) or other ads, you’ll need a lot of money. According to Google’s…
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…