| | |

Seth Godin is Wrong About “Ads as Online Tip Jar”

ByNalts

I’ve had a few people tell me they click on my YouTube ads to help make me some money. However the ads are mostly “CPM,” or “cost per thousand.” So the advertiser pays a fixed amount (say $20) for 1,000 InVideo ads regardless of whether people engage or not. The clicks do nothing for me….

| | | | | | | | | | | | | |

What Does Google’s Acquisition of DoubleClick Mean to Online Video?

ByNalts

Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…