Ladies and gentlemen I present the future of The Boob Tube: we shift from our cable boxes and laptops to… HDTV viewing driven by words you search via your exo-brain (you need to stop calling it a phone, or else it’s going to get a complex). Yes your phone is your remote, and your television…
Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…
Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…