The New York Times “Critics Notebook” came down hard on YouTube’s attempts to create TV-like content. See the full article here, and now some highlights… Do you agree, or have a different thought? With regular weekly shows and viewer-friendly playlists, they are indeed slightly more televisionlike than the millions of mostly homemade videos that surround…
Weblebrities, also known as amateur “web stars,” are like the Gaddafi loyalists. They’re not done fighting, but odds favor Libya’s National Transitional Council headed by Abdurrahim el-Keib. (Sure he’s a former electrical engineering professor from the University of Alabama, but he’s the country’s interim prime minister). The new regime of YouTube is The National Transitional…
Content creators and currators are getting six and seven figure “advances” from Google/YouTube, reports the Wall Street Journal. YouTube allegedly is planning to schedule content starting in 2012, and topics range from fashion to sports (I’m guessing travel, cooking and “how-to” are among them). Let’s look at how this works, and then what it means…
Your blog sucks. Sorry to be the one to break it to you, but if it’s any comfort… mine does too. So let’s together learn “the art of storytelling and the science of journalism.” A new book promises to help us find our authentic voice and “craft bold content that will resonate with prospects and…
Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code…
Via Larry Kless, here’s Mark Robertson, the King of Video SEO, sharing some tips about video codecs, encoding, and other things we don’t quite understand… but know are important. Until you or your agency are doing all these things as prescribed by Dr. Robertson, we recommend getting all of your content on YouTube. Turns out…
I’ve grown increasingly frustrated with social-media monitoring tools, and their inability to filter out old content or spam bots using my old content. It’s very easy for me to assess a social-media tool by querying my own name (Nalts). I know instantly what content about me is new, and can recognize old content that has…
I’ve been writing a bit about currated content, and now I remember when this caught my attention. Daisy Whitney reports on Hitwise’s Bill Tancer (author of Click) and how he answers the question: What are the people who were early adopters of Facebook, Twitter and YouTube doing NOW? Hitwise tracks tens of millions of people…
Slowly the top 100 YouTube “most subscribed” channels are professional content providers. But sxephil (a YouTube amateur who blogs about daily news) maintains that the amateurs “are the future” and YouTube should pay more attention to them, rather than become a Hulu. I explore this debate in my video today… Also note a new trick…
It’s unfortunate that most online-polls don’t provide an incentive. But if you do see a poll invitation surrounding an online video (on YouTube or other sites), I encourage you to participate, and do so thoughtfully and honestly. I’ll briefly explain how they work, and why viewer feedback is so important to sustaining online-video model. As…