I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…
Can GoogleTV’s new “Leanback” increase average YouTube binges? This is explores by NewTeeVee writer Ryan Lawler today. While our fat asses watch five hours of television a day, our average time on YouTube is just 15 minutes. With an alleged one preroll per 7 minutes, that’s not a lot of advertising revenue. Can GoogleTV change…
Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…
As you may know, we have two audiences for WillVideoforFood: Online-video industry advocates (agencies, bloggers, marketers, media). These people quietly graze for stories, but rarely interact. The online-video junkies and Nalts watchers. These folks are more active on the web, and usually keep this blog alive with a clever thread of comments– which is more…