What’s Driving Yahoo Growth in Online Video?

Yahoo showed a fairly large increase in last month’s online-video viewing. How? I’ll give you a hint: it’s news. Since most of the monthly comScore data is predictable, the blogs have jumped on this… Search Engine Watch called it “colassel as a giant squid,” and TubeFilter called it “massive.” While 20% growth on a low…

How Many People Are Watching Online Video in 2012?

comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader). Some interesting statistics from…

Online-Video is Looking More Like Television

  comScore’s September data sheds some light on the non Google video-sharing sites, the top ad networks, and the top-1o channels on YouTube, all of which are professional. The biggest takeaway? The Santa María, La Niña, and La Pinta have long since landed and the corn-sharing Indians are being run off the east coast. Professional content (or web…

Microsoft Catching Up: Bing and Video

Thanks to “Seeing Through the Windows” author Preston Gralla and SFGate’s Matt Rosoff for pointing out what I’d missed. While YouTube/Google retains its massive lead in online-video viewing, Microsoft is catching up. I’ve written about comScore’s newest rankings, but failed to recognize that Microsoft quietly crept from #7 (last month) to #2. That fact went largely unnoticed…

Online-Video Changes: Facebook Growing, Pro-Content Attracting Ad Dollars

comScore’s February data once again shows Google’s dominance in the online-video market, but Facebook is catching up. It’s now the fourth-largest online-video sharing property (see Facebook’s unofficial resource for more information). Facebook, as a sharp contrast from other sites, has short bursts of viewing (far shorter durations than other properties like YouTube, Hulu or Viacom…