Nationwide Dead-Boy Commercial (Memes)
Memes for dead kid from Nationwide commercial in Superbowl 2015
Old Spice Moms Singing is Superbowl Material
Old Spice’s 2014 Superbowl ad shows moms singing and stalking their sons
Bank of America is Your Sweet But Senile Grandmother on Twitter
Digiday writer Saya Weissman lists Bank of America in the top-5 brand fails on Twitter, and I just had my own amusing experience with the bank. Today’s lesson for brands is simple: while it can’t hurt to integrate your customer service help desk with your social media efforts, you probably shouldn’t have customer service reps…
FAIL: Your TV Commercial is Your Preroll
Note the name of this online-video preroll ad on YouTube. “Droid Razr Maxx by Motorola- TV Commercial.” It’s like saying: “Not only are we too lazy to tweak this ad for this medium, we’re just going to call it a TV ad. So suck it, YouTuber.”
Cats Sell
My marketing teacher used to say that cows sell. But that was 1990. In the 2010s, cat sell. Take it from the Catvertising Agency (JohnSt) My “Cute Kitten” video is at 35 million views, so I’m gonna have to agree with the Catvertising agency.
YouTube Changes: Gremlin Enters Pupil Stage
YouTube Changes: Phases, Winners, Losers & Gremlins While preparing for an article for ReelSEO, I happened to be watching Gremlins (1984). I couldn’t help but see the parallels between YouTube changes and the cute and fuzzy Mogwai’s mutating into the entertaining but deadly Gremlins (pictured here). We’re about to see YouTube go “pro” in an…
Are Video Preroll Ads on Rise or Decline?
Yes. Video prerolls are both growing and declining. The good news for viewers is that we saw fewer prerolls. But we saw more “polite prerolls” (option to escape) in Q1 2011 as reported by AdoTube/eMarketer. Since this doesn’t include YouTube data and presumably a small sample of total online-video ad streams it does need to…
YouTube Takes Roadblocks, Takeovers and Fat Boys To Yahoo Level
YouTube puts Yahoo and even About.com for the most intrusive ad campaign in the history of online-video advertising: Kung Fu Panda 2. While it’s not exactly consistent with Google’s ad model (subtle and relevant) it wins a few points for creativity. And hey… What would YOU do to market this Dreamworks sequel? http://mashable.com/2011/05/11/kung-fu-panda-2-youtube/
Double Dream Hands Guy on Sprint Ads
Who’s that guy in the green shirt dancing in Sprint ads? Well you heard about “double dream hands” guy here first, right? (Heck I even own one of his yellow shirts). Now he’s back with “double dream feet,” which appearance in a Sprint television ad (and, above, as repurposed on YouTube). He’s John Jacobson, and his…
The President’s Speech (TelePrompTer Video Satire of King’s Speech)
The White House Correspondents’ Association dinner is a historic break from the tension between the White House and the media covering it. This year President Barack Obama joked about a sequel to the film the King’s Speech. Here’s the video that was shared, and it’s a clever self-deprecating parody of the film, and shows rare out…