6 New Rules of Marketing: Get Enlightened, Stupid.

The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…

Why Choices Are Bad

Choices are bad. We don’t like them. The fewer the better. This video builds off of communism and ideology and stuff, but gets to the pretty practical too… like the anxiety provoked by selecting a wine or the choice of sex. Courtesy of Laughing Squid. It’s kinda depressing actually, so maybe you’d prefer some LOLCats.

Magical Fix to the Scorned Pre-Roll Ad!

I’ve got it! I’ve got it. YouTube and other online-video sites take notice. Free advice, peeps… to solve the ultimate online-video ad dilemma: pleasing advertisers without pissing off viewers. Problem: We hate pre-rolls. Google says they work, but 75% of viewers drop like bodies on Fringe. We think we’re watching the wrong video, and most online-video…