YouTube Changes Summarized

Tom Schmoyer created a ReelSEO video to summarize a bunch of YouTube changes (below), and navigates them for creators and advertisers. Changes include a new uploader tool for creators the ability to link directly from videos offsite to fundraising (Kickstarter, Indigogo) new ways to select ads (monitization) preferences, 150K options for free music you can add…

Sorry Weblebrities. Traditional Media Has Ad Value Density.

Weblebrities, also known as amateur “web stars,” are like the Gaddafi loyalists. They’re not done fighting, but odds favor Libya’s National Transitional Council headed by Abdurrahim el-Keib. (Sure he’s a former electrical engineering professor from the University of Alabama, but he’s the country’s interim prime minister). The new regime of YouTube is The National Transitional…

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YouTube Changes: Gremlin Enters Pupil Stage

YouTube Changes: Phases, Winners, Losers & Gremlins While preparing for an article for ReelSEO, I happened to be watching Gremlins (1984). I couldn’t help but see the parallels between YouTube changes and the cute and fuzzy Mogwai’s mutating into the entertaining but deadly Gremlins (pictured here). We’re about to see YouTube go “pro” in an…

Interview With Al, YouTube’s Algorithm Monster

We at WillVideoforFood were honored to be granted the first interview with Al, YouTube’s Algorithm Monster. Al makes critical determinations about what videos get seen, which subscribers see what content, what videos are placed as “related video,” and what videos are “spotlighted” throughout the site. He recently took many amateur creators down to 25% of…

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Online-Video Contests: Still Going Strong

I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…

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Google & YouTube’s New Hierarchy: 7 Implications

Editor’s note: If you miss the hyperlinks in this post, you’re missing 95% of the humor. As you may well know, Google’s CEO Larry Page promoted seven executives recently, and effectively eliminated the power of a “product manager” Lord and an operating committee that was previously “hands on” in the critical businesses of the Internet…

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YouTube’s “Yahoo-Like” Homepage Makeover: More Ads, Professional Content

I’ve often said that you need to logout of your account to see what YouTube really looks like, since that’s what the majority of viewers are seeing. Let’s look at one of last year’s last Archive.org homepage screen shots of YouTube, and compare it to today’s. Some differences: 2008 has lots of white space and…

The Great Social-Media Consumption Project: Open Mic Time!

As you may know, we have two audiences for WillVideoforFood: Online-video industry advocates (agencies, bloggers, marketers, media). These people quietly graze for stories, but rarely interact. The online-video junkies and Nalts watchers. These folks are more active on the web, and usually keep this blog alive with a clever thread of comments– which is more…