For the last few videos I’ve uploaded to YouTube, I’ve discovered a disturbing trend. The default thumbnail (image that represents the video) isn’t predictable. YouTube appeared to be departing from the model of using the center frame and the 1/3 and 2/3 frame. At the risk of spreading potential Twitter rumors, a little birdie says…
There are two forms of comedy that I can’t envision ever “jumping the shark.” They are “The Office” (either UK or US) and “JibJab.” While not every JibJab tops the previous, this one is certainly a giant move in the right direction. We see voice personality Jim Meskimen getting tossed in the air from a…
I’ve often debated with myself who’s responsible for radical changes in online-video consumption and advertising. Creators? Marketers? Agencies? Media properties? I attended a recent iMedia Connection event, and found out an unlikely decision maker that advertisers and marketers agree will be the real driver of change. Um… you. See the chart below. You as the…